Privacy Notice

Last updated: 2026-05-03 · Effective immediately

This notice explains what information rotatorcuffdoctor.com — operated by The Orthopaedic Surgery Center ("OSC," "we") — collects when you submit the consultation request form, how that information is used, and how it is stored.

1. What we collect on this site

When you submit the consultation request form, we collect:

• Identifying information: first name, last name, email address, phone number, postal code.
• Commercial intent signals: your timeline for scheduling (e.g., "within 1–2 months") and your self-pay status (e.g., "paying out of pocket"). These are commercial questions about how and when you would like to engage with us, not medical questions.
• Service interest: which shoulder service category you indicated interest in pricing for. This is captured as a routing tag so our team can prepare appropriate pricing materials, but is not stored long-term as a queryable record field.
• Technical context: referring URL, UTM campaign tags, browser cookies for advertising attribution (Meta Pixel _fbp, _fbc), IP address, user-agent string.

We do not ask for and we do not collect: your medical diagnosis, current symptoms, treatment history, prescription medications, mental health information, disability status, or any other personal medical information. If you submit such information unsolicited (for example, in a free-text field), we will not act on it through this channel.

2. How we use this information

• To contact you about scheduling your $250 virtual consultation with one of our shoulder surgeons.
• To provide you with self-pay pricing information for the shoulder service category you indicated.
• To improve the relevance of our advertising. Hashed identifying information may be transmitted to advertising platforms (e.g., Meta) via secure server-side conversion APIs solely for the purpose of measuring ad performance. We never transmit information about your service interest, condition, or medical context to advertising platforms.
• To maintain a record of your inquiry and our follow-up communications.

3. Where this information is stored

Information you submit through this form is processed by:

• Vercel — the static website host and serverless function provider. Data passes through Vercel's infrastructure briefly during form submission but is not stored on Vercel.
• GoHighLevel ("GHL") — our customer relationship management ("CRM") platform, where the contact record is created and where our team manages follow-up. GHL provides standard enterprise security including encryption in transit and at rest, access controls, and audit logging at the platform level.
• Meta — only hashed identifiers (SHA-256 of email, phone, name) for ad-attribution purposes, never raw data and never service-interest data.

4. HIPAA scope of this site

The Orthopaedic Surgery Center is a HIPAA-covered entity, and the personal health information ("PHI") created during your clinical care — including your consultation, diagnosis, and any procedures performed — is protected under HIPAA in our clinical systems.

This marketing inquiry website is operated as a separate channel from our clinical systems. It is designed to collect minimal information at the inquiry stage. Once you become a patient and clinical information is created, that information is governed by our Notice of Privacy Practices, which you will be provided at the time of your consultation.

5. Cookies and advertising

• Meta Pixel cookies (_fbp, _fbc) are set when you visit this site. These cookies do not contain medical information; they enable Meta to attribute ad clicks to actions on this site for ad-performance measurement.
• You can disable cookies in your browser settings or use private/incognito browsing to prevent these cookies from being set.

6. Your authorization

By checking the authorization box on the consultation request form and submitting the form, you authorize OSC to:

• Contact you by phone, SMS, and email regarding the shoulder service category you indicated.
• Send you pricing information, scheduling links, and follow-up communications related to your inquiry.

You may withdraw this authorization at any time by replying STOP to any SMS, clicking unsubscribe in any email, or calling 330.758.1065. Withdrawal does not affect actions already taken in reliance on your authorization.

7. Data retention

Marketing inquiry records — including the data you submit through this form — are retained in our CRM for the duration of our active follow-up plus a reasonable period thereafter. You may request deletion of your record at any time by contacting us using the information below.

8. Your rights

You have the right to:

• Request access to information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your record.
• Withdraw your authorization at any time.
• Receive a paper copy of this notice upon request.

9. Children

This site is not directed to children under 13. We do not knowingly collect information from children.

10. Changes to this notice

We may update this notice from time to time. Material changes will be posted at the top of this page with a revised "Last updated" date.

11. Contact us

For privacy questions, to request deletion of your record, or to exercise any of your rights described above:

The Orthopaedic Surgery Center
Boardman, Ohio
Phone: 330.758.1065
Web: theorthosurgerycenter.com